An ad reading “Dismantle the Zionist war machine” was displayed on a London subway train, known as “the Tube” or “underground” in London and called a “subway” here.

This chillingly reflects the normalization of antisemitism in Western countries that a few years ago would have been unthinkable.

The ad drew condemnation from Jewish groups.

“We strongly condemn the hijacking of public spaces to spread hatred and glorify terrorism. Those responsible must be identified, apprehended, and held accountable under the full force of the law,” the Israeli Embassy in the United Kingdom stated.

Campaign Against Antisemitism identified the organization behind the ad as Direct Action Training and called on Transport for London, the city’s transportation authority, to remove the ad.

“A paid advertising space in one of TfL’s Underground train carriages has been hijacked by activists, displaying a violent call to destroy the world’s only Jewish state,” the group wrote in an online post. “The organization behind the poster, Direct Action Training, encourages Britons sympathetic to ‘Palestinian liberation’ to register for training to ‘dismantle the Zionist supply chain’ in the U.K.”

“Its webpage includes posters which urge supporters to carry out potentially criminal property damage, from ‘Pick[ing] up a sledgehammer’ in Manchester to ‘Fire[ing] that extinguisher’ in London,” the group continued, describing actions that specifically target British Jews. “Hateful rhetoric serves no purpose other than to demonize Jewish Londoners. It has no place in this country.”

Urging action, the group called on TfL and the police to address the situation.

“This poster was doubtless unauthorized, and we ask Transport for London to remove it. If there is CCTV footage that may help police to identify those behind the campaign, it should be provided to them,” the group said.

Combat Antisemitism Movement said that the authorities shouldn’t leave it up to individuals to take action.

“London Underground ad spaces were hijacked with antisemitic posters reading ‘Dismantle the Zionist war machine.’ A poster was removed by a passenger who took action,” CAM wrote in a social media post. “TfL: Londoners shouldn’t have to remove antisemitic propaganda themselves.”