
Vos Iz Neias6 hours agoMIAMI BEACH — An Orthodox Jewish couple who built a furniture business generating more than $100 million in annual revenue say they are disappointed with President Donald Trump’s trade policies after an ambitious attempt to bring manufacturing jobs back to the United States cost them $3 million and ultimately failed.
Bruce and Chaya Krinsky, co-founders of TOV Furniture, supported Trump, with Bruce voting for him three times because he believed the president was the most pro-business candidate. But after navigating years of shifting tariffs and trade policies, Krinsky says the administration has fallen short of his expectations.
“I came in really hoping that this administration would be really positive for business,” Krinsky told The Wall Street Journal in an interview published Tuesday. He added that he wished the administration were more in touch with the realities facing businesses.
The couple built TOV Furniture into a major player in the affordable contemporary furniture market, targeting consumers looking for something more upscale than IKEA without paying the premium prices charged by retailers such as Crate & Barrel.
One of the company’s signature products was a sofa priced around $900. The business eventually grew to generate more than $100 million annually.
But Trump’s changing tariff policies forced the company to repeatedly reconsider where its furniture should be manufactured.
TOV initially relied heavily on Chinese manufacturers. During Trump’s first administration, tariffs on Chinese imports pushed the company to diversify its supply chain and move some production to Vietnam.
Concerned about another round of tariffs under Trump’s second administration, Krinsky urged his primary Chinese supplier in 2023 to establish a manufacturing facility in Vietnam.
The factory opened in March 2025, employing approximately 130 workers.
However, Trump’s announcement of a proposed 46% tariff on Vietnamese imports threatened to undermine the investment. Krinsky feared that a sofa retailing for approximately $1,250 could eventually cost consumers close to $2,000.
“At $2,000, there’s no reason for us to exist,” he told the Journal.
Rather than abandon his business model, Krinsky decided to try something the Trump administration had repeatedly encouraged American companies to do: bring manufacturing back home.
He acquired a struggling furniture factory in High Point, North Carolina, and renamed it Revival American Contract Furniture.
The factory had approximately $2.4 million in outstanding orders but was struggling financially. Krinsky took over the operation, hoping to restore American manufacturing jobs while protecting his company from overseas tariffs.
The effort quickly ran into serious problems.
The factory struggled to find skilled workers, and domestic production costs were significantly higher than those in Asia. Workers in North Carolina produced approximately two to three sofas per day, compared with roughly 10 at the company’s Asian manufacturing partners.
The cost difference proved overwhelming. A sofa that cost approximately $280 in labor and materials in Vietnam cost about $1,000 to manufacture in North Carolina, before shipping.
Krinsky said he was losing more than $100 on every sofa produced at the American facility.
After 10 months, the factory closed on July 31, leaving approximately 45 workers without jobs and costing the company about $3 million.
“It was the worst period of my life,” Krinsky said. “It was like being constantly punched in the gut.”
The company has since returned to relying primarily on its Asian manufacturing network, with approximately 70% of its furniture now produced in Vietnam.
But another dispute has emerged with U.S. Customs and Border Protection, which flagged 17 shipments totaling approximately 45 containers from the Vietnamese factory.
Authorities determined that the furniture should be classified as Chinese-made and subjected to higher tariffs. The resulting bill totaled approximately $135,000.
Krinsky disputes the determination, arguing that the products are genuinely manufactured in Vietnam, despite some machinery and materials originating in China. He submitted more than 1,000 pages of documentation, photographs and videos to support his position and hired an attorney to challenge the assessment.
Despite Krinsky’s disappointment, the White House defended the president’s trade strategy, arguing that tariffs are intended to level the playing field for American workers, expand domestic job opportunities and increase wages.
The Supreme Court subsequently struck down Trump’s global tariffs, prompting the administration to pursue additional trade measures through executive orders.
For the Krinskys, the experience has become an expensive lesson in the difficulty of operating a business amid constantly changing trade policies.
Their story also highlights the dilemma facing American manufacturers: companies are being encouraged to bring jobs back home, but domestic labor and production costs can make it difficult to compete while maintaining affordable prices.
Krinsky’s question to the administration was direct:
“What exactly is an American business supposed to do?”

Yeshiva World News2 hours agoYouTuber Tyler Oliveira, who has drawn criticism for his antisemitic content, visited the newly developing Chareidi community of Lakefront Estates near Okeechobee, Florida, where he encountered a familiar face from Boro Park: longtime community leader Yidel Perlstein.
Perlstein, the Chairman of Brooklyn Community Board 12 and CEO of the Lakefront Estates development, greeted Oliveira with his trademark friendly demeanor before firmly pushing back against him.
The encounter took place at the site of an ambitious development that aims to establish a thriving Chareidi community in Florida, complete with approximately 1,300 homes, shuls, schools, and other community infrastructure.
Perlstein, who has spent decades advocating for the Boro Park community, appeared entirely unfazed by Oliveira’s visit, turning the tables on the YouTuber during their exchange.
Oliveira may have arrived looking for a confrontation, but he quickly discovered that Yidel Perlstein was more than prepared to handle him.
You can watch the full video on YouTube.
(YWN World Headquarters – NYC)