
Uman Lodging Costs Soar as Middlemen Accused of Profiting at Chassidim’s Expense
As tens of thousands of Breslover chassidim prepare to travel to Uman for Rosh Hashanah, growing frustration is being directed not only at soaring lodging prices but also at Jewish middlemen accused of driving costs even higher by turning the annual pilgrimage into a lucrative business.
An investigation by Emes News reports that since the collapse of the Soviet Union, the tradition of traveling to the kever of Rav Nachman of Breslov in Uman for Rosh Hashanah has grown from a small gathering into one of the largest annual Jewish pilgrimages in the world. What began with only a handful of visitors has expanded into a yearly influx of more than 50,000 people who arrive during Elul. Alongside the spiritual inspiration, however, many participants say the cost of accommodations has become an enormous financial burden, making the trip difficult—or forcing some to settle for substandard living conditions.
Veteran travelers recall a very different Uman. In the early years after the fall of the Soviet Union, local Ukrainian residents would wait near arriving buses and rent out their homes for just a few dollars a night. As attendance grew year after year, homeowners recognized the increasing demand, and prices steadily climbed from a few dollars to hundreds of dollars for a single bed. At the same time, upscale hotels catering primarily to wealthier visitors and American guests began appearing throughout the city.
According to the report, the most troubling development in recent years has not come from the local population but from within the Jewish community itself. Jewish brokers—some of them Breslover chassidim—are said to reserve sought-after apartments near the tziyun months in advance and then resell them with brokerage fees amounting to dozens of percent above the original price. Critics say the shortage of available accommodations has become a business opportunity for these intermediaries, who are placing personal profit ahead of the needs of fellow chassidim.
The situation, the report notes, stands in sharp contrast to policies adopted by other Chassidic communities. In Belz, for example, special committees have established strict guidelines governing the cost of apartments and guest accommodations during Yomim Tovim in order to prevent price gouging and keep lodging affordable. While Breslov lacks a centralized leadership structure capable of imposing similar regulations, many believe those coming to spend Rosh Hashanah with Rav Nachman should demonstrate greater mutual responsibility. Rather than taking advantage of high demand, critics argue, efforts should be made to reduce prices—or at least keep brokerage commissions within reasonable limits.
One longtime visitor to Uman, identified only as “K,” described what he called an astonishing example of the escalating costs.
“We’re a group of friends who have been staying in the same villa for seven straight years. We paid the homeowner $5,500 for 22 beds, and we even left our belongings there throughout the year,” he told Emes. “About a month and a half ago, a broker approached the homeowner and convinced him to squeeze in more beds and raise the price to $300 per bed. The non-Jew simply sent us a message saying the apartment had been rented to someone else. When I started looking for another place, I was offered that exact same apartment through brokers—but this time for an unbelievable $14,300. The broker not only caused the non-Jew to raise the price, but pocketed a $6,500 brokerage fee himself. Brokers are putting down tens of thousands of dollars in deposits, locking up apartments, and creating an artificial shortage. This madness has to stop. Making $40 or $50 profit per bed is reasonable, but not hundreds of dollars. It’s simply unbelievable.”
Prominent Breslover askanim have also expressed alarm over the growing problem and are urging travelers not to fuel the inflated market. One senior Breslover activist said it is deeply troubling that avreichim and families traveling with young children to fulfill Rav Nachman’s directive are being forced to spend enormous sums simply to secure basic accommodations. He encouraged visitors to avoid paying excessive prices whenever possible.
“The only way to fight this phenomenon and bring prices down is to look for apartments farther away from the tziyun where prices are lower. The moment people stop feeding the rigid demand for the expensive apartments closest to the tziyun, the brokers and landlords will have no choice but to lower prices and return to sanity.”
{Matzav.com}