A controversial advertising campaign for a museum that has appeared prominently on New York City buses for months will be removed from the MTA’s fleet far sooner than originally planned, following sustained pressure from parents, religious organizations, and elected officials who argued the displays were inappropriate for public spaces frequented by families and children.

The Metropolitan Transportation Authority confirmed that the advertisements will be phased out of the bus system within the next 60 days, significantly shortening a contract that had been expected to remain in effect through the end of the year.

The decision comes after months of advocacy and growing public criticism over the campaign.

The concerns took center stage at a recent meeting of the MTA Board, where transit officials were urged to reconsider allowing the agency’s buses to serve as rolling advertisements for an objectionable attraction.

Representatives argued that mass transit vehicles are used and seen every day by countless children, parents, and commuters, making them an inappropriate venue for advertising material many riders find offensive.

During the meeting, speakers called on MTA leadership to adopt advertising standards that better reflect the public nature of the transit system and the diverse communities it serves. They emphasized that while adults are free to visit such attractions, promoting them so prominently throughout the city imposes unwanted exposure on families simply going about their daily routines.

The public testimony capped months of outreach to transit officials, community leaders, and policymakers aimed at persuading the MTA to remove the advertisements before the contract expired.

In a written response to those efforts, the MTA informed advocates that the museum’s advertisements would be rotated off the system within 60 days, accelerating the previously scheduled timeline.

The announcement came as opponents were preparing to challenge the next phase of the campaign. According to sources, the museum had planned to dramatically expand its advertising partnership with the MTA by wrapping the entire exterior of buses with promotional graphics and incorporating even more explicit imagery than what is currently displayed.

That prospect prompted additional concern among community organizations and elected officials, several of whom urged the MTA to halt the expansion and remove the existing advertisements altogether.

Politicians from multiple districts echoed the concerns raised by parents and religious groups, arguing that the widespread campaign was inappropriate for a public transit system used by millions of New Yorkers, including large numbers of children. They joined calls for the MTA to withdraw the ads, citing the need to preserve a family-friendly environment on the city’s buses.

With the MTA now confirming that the advertisements will disappear from its fleet over the coming weeks, advocates say the decision represents a significant victory for families who objected to the campaign and urged transit officials to exercise greater discretion over the advertising displayed on publicly operated vehicles.