A small Nantucket business is at the center of a social media storm after posting a sign declaring “No Influencers,” igniting a fierce online debate over tourism, entitlement and the growing power of social media personalities.

Barstool Sports founder and Nantucket homeowner Dave Portnoy joined FOX Business’ Stuart Varney on “Varney & Co.” to weigh in on the viral controversy, arguing that the issue is not with all online creators but with those who treat the island as a backdrop for content instead of respecting its community.

“The type of influencers we don’t want in Nantucket are the people who don’t care about Nantucket, the community, the beauty of it,” Portnoy said. “They just want to come here, make videos about themselves and use Nantucket as a prop.”

Nantucket has long been known for its quiet beaches, historic downtown and small-island atmosphere. In recent years, however, social media has helped transform many vacation destinations into viral hotspots, drawing larger crowds and prompting concerns from some locals about congestion, commercialization and changing community culture.

Portnoy, who has spent years visiting the island, said he believes Nantucket should remain different from other high-profile summer destinations built around being seen online.

“You don’t come to Nantucket to be seen. You come to be laid back, enjoy the most beautiful place on earth,” he said.

He added that while there are many different types of influencers, he supports businesses that want to discourage content creators who prioritize viral videos over preserving the island’s identity.

“I firmly stand behind this sign,” Portnoy said. “The trashy, ratchet influencers go to the Hamptons, not Nantucket. We’re an island for a reason, to keep the riffraff ashore.”