Yossi Farro | How He Convinced Jewish Billionaires to Put On Tefillin

Yossi Farro has turned a mitzvah into a global mission. In this episode of Meaningful People, he shares how a childhood spent putting tefillin on strangers in New York grew into a journey that has taken him around the world, connecting with celebrities, billionaires, entrepreneurs, influencers, and everyday Jews. From chance encounters with actors to live streams and meetings with some of the biggest names in business, Yossi explains how persistence, authenticity, and a simple pair of tefillin opened doors he never imagined.

Along the way, Yossi discusses the Chabad philosophy behind mivtzoim, why he believes tefillin has the power to inspire lasting Jewish connection, and the remarkable stories that have kept him motivated through thousands of encounters. He also reflects on the Rebbe's tefillin campaign, outreach after October 7, lessons from some of the world's most successful people, and why his mission is only getting started.

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