In this episode Ari & Shauli sit down with Yidel Landau, Director of Initact Design, to hear from him about his journey where he went from doing small graphic design projects for friends to creating some of the most impactful campaigns in Stamford Hill over the years. Yidel discusses the psychology behind a good marketing campaign and the strategy that goes into creating a successful brand. He also shares some insights from behind the scenes of campaigns which have made a big impact for clients. This episode is sponsored by The new Alef brand by Global Group brings you a massive variety of delicious candy for all ages! From sweet to sour. Small packets and big platters! ⁠Check out the Alef items next time you visit your local supermarket. Apex Roofers - From small roofing repairs to large developments At Apex we got you covered! Apex Roofers 020 3907 6767 [email protected] Right Click - experts on all your computer and IT needs! Right Click 020 34 32 12 16 [email protected] Managed & Edited by Mendy Getter, Pushet Pshat is more than just a conversation-it's a journey into real-life experiences, insights, and discussions that matter, with different unique perspectives.