Dear Matzav Inbox,

There is something deeply disingenuous about the way many of our communal media platforms — including Matzav, by the way — operate today, whether in print, online, or across WhatsApp and social media.

On the one hand, these very same outlets regularly publish articles, op-eds, and impassioned posts lamenting the “culture of excess” that has crept into our lives. They bemoan the outrageous costs of weddings, the pressure to keep up, the corrosive effect of luxury spending on families, and the unhealthy expectations being imposed on young couples and parents just trying to breathe.

And then, without skipping a beat, the next page, post, or story is an advertisement for a five-star Pesach program in Europe, a luxury summer rental with “full staff,” a high-end restaurant opening, concierge services, boutique interior designers, or upscale apartments in Eretz Yisroel marketed as “must-have opportunities.” One minute we’re being warned about runaway materialism. The next minute we’re being sold $25,000 watches, gourmet tasting menus, and prestige real estate, all wrapped in glossy graphics and slick copy.

The uncomfortable truth is that the very platforms that wring their hands over the spending culture are, in fact, major engines driving it. Advertising does not merely reflect reality; it shapes it. When luxury is constantly normalized, glamorized, and pushed into every communal space, it inevitably seeps into expectations and behavior.

You cannot pour gasoline on a fire all week long and then publish a sermon on fire safety and expect to be taken seriously.

To then posture as critics of the problem they actively profit from is, quite frankly, hypocrisy. Sorry for saying the raw emes.

At the very least, there should be some honesty. These outlets are not neutral observers. They are nogeya b’dovor. They are making substantial money off the very excesses they publicly decry. Stop pretending to occupy some lofty moral high ground while cashing the checks that keep the cycle spinning.

If communal media truly wants to be part of the solution, it starts with self-awareness and integrity. Until then, the lectures about “crazy spending” ring hollow, drowned out by the posts and ads screaming the exact opposite message.

Sincerely,
Yehoshua Boruch Jacobs

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