A local business owner has chosen to allocate corporate funds toward a meaningful cause, opting to sponsor Purim meals for almanos and yesomim rather than invest in traditional corporate gifts.

Representatives from Misaskim Central Jersey told TLS they were deeply moved by the outreach from the business owner, who shared that after sponsoring meals in previous years, he experienced a significant increase in business. This year, he decided to expand his support on an even larger scale.

“This business owner recognizes that investing in the simcha of almanos and yesomim yields far greater returns than another conventional Purim gift,” a Misaskim CJ coordinator said. “When you take care of Hashem’s children, you can be sure you won’t be let down.”