Atzmi wants all your daughters to know how beautiful and amazing they really are.
There’s a moment every mother remembers. You’re holding your new baby, counting her fingers, watching her sleep, and you feel it: this is perfection. Not because she’s done anything. Not because she’s earned anything. Just because she’s her.
Then life happens. She grows up. She goes to school. She starts comparing. And somewhere along the way, that certainty you felt in the hospital room gets harder for her to hold onto.
This is the moment Atzmi was built for.
Who Atzmi Is
Atzmi is a nonprofit dedicated to the mental health of Jewish girls, helping them build healthier self-worth, stronger self-compassion, a positive body image, and real emotional resilience, before deeper struggles have the chance to take root.
Through their My Best Self Project, Atzmi combines Torah values and hashkafah with methods that are actually proven to work. Girls learn to recognize their own strengths and gifts. More importantly, they learn that their value was never something they had to earn, measure up to, or compare their way into. It was there from the beginning.
As Reb Nachman teaches, the day a person is born is the day Hashem says the world could no longer exist without them. That’s the message Atzmi is working to make sure every girl actually internalizes, not just hears once and forgets.
And the research backs up why this approach matters. Culturally and religiously relevant interventions are consistently shown to be among the most effective ways to help girls build genuine self-worth, and they’re significantly more effective at preventing eating disorders and other mental health struggles than generic programs.
The Numbers Behind the Mission
Right now, Atzmi is already active in over 80 schools, reaching more than 3,800 girls, along with the mothers and educators around them. Among the girls in the program, 80% report improved self-image. And every bit of it is 100% Torah based and sensitive to how our community actually thinks and talks about these things.
That’s not a small footprint. But it’s not enough either, not while there are still girls sitting in classrooms who haven’t heard the message yet.
How You Can Be Part of It
This is where it gets fun! Atzmi is inviting women to become campaign ambassadors, and all it takes is raising a minimum of $250 toward the mission. Every ambassador page opened brings the message to more girls, more schools, more communities.
And ambassadors get something special in return. On August 29, Bracha Jaffe is headlining a concert benefiting Atzmi, built entirely around the importance of healthy body image. Ambassador page holders get access to the concert, a night that’s as much a celebration of the message as it is a fundraiser for it.
Become an ambassador. Raise money for Atzmi. Join us at the concert on August 29. Help more girls hear the message every daughter deserves. Let’s go.