After nearly a decade during which EL AL’s safety video starring Lior Suchard accompanied passengers and became one of the airline’s most recognizable brand assets, EL AL is launching a new series of safety videos created using a unique technology being utilized for the first time and featuring Gal Gadot, Rotem Sela, Deni Avdija and Lior Raz, among the most successful Israeli stars worldwide. The videos will be screened on all EL AL flights beginning in August.

In recent years, airline safety videos around the world have evolved into major productions.
Rather than relying on standard instructional videos, airlines are incorporating creativity, humor and global celebrities to capture passengers’ attention, increase engagement with safety instructions and encourage them to watch the video from beginning to end. EL AL’s new safety video series was created with the same approach and with the goal of transforming the safety briefing into a modern passenger experience designed for 2026.

In a first-of-its-kind initiative, EL AL integrated advanced AI technology into the production of its new safety video series, creating an innovative and dynamic content platform. As part of the initiative, approximately 10 different videos were produced and tailored to specific destinations. Instead of presenting a single safety video across all flights, passengers will enjoy a changing viewing experience in which visual elements vary according to the destination, while selected flights also include destination-specific recommendations.

The technology enables EL AL to create multiple versions of its safety video, refresh and adapt content over time, incorporate new stories for different destinations and continue enhancing the customer experience in the years ahead while increasing passengers’ attention to critical safety messages.

The initiative was produced in collaboration with Samsung and integrates Samsung Galaxy devices and Galaxy AI technology as an integral part of both the storyline and the visual language of the videos.

Levy Halevy, EL AL CEO:
“We are proud to continue bringing our customers one of the most advanced travel experiences in the world. The new safety video series combines creativity, technology and high-quality content, allowing us to communicate important safety messages in an innovative and relevant way while joining a standard now embraced by the world’s leading airlines. The decision to feature Israeli stars who have achieved success on the international stage reflects EL AL’s values of excellence, innovation and Israeli pride, while adding another layer of connection to Israel and the story we bring to the world.”

Kenny Rozenberg, one of EL AL’s controlling shareholders:
“EL AL continues to strengthen its position as a global airline that adopts the most advanced standards in the aviation industry and brings them to its customers. This initiative reflects the way we view EL AL: an airline that leads through innovation, remains connected to its roots and proudly represents Israel wherever it flies. As an Israeli airline, it is important for us to continue showcasing the Israeli spirit, innovation and excellence that define who we are.”