Rabbi Elchanan Poupko, a Jewish advocate who is prolific on X, posted a photo of a billboard he passed in New York City Sunday.

The sign was in Arabic.

Poupko argued that it’s “beautiful” to have billboards in Arabic, but asked why there aren’t billboards in Yiddish or Spanish.

“22.7% of New Yorkers speak Spanish, followed by Chinese at about 5.4%, Russian at 2.5%, Bengali at 2.1%, Yiddish at 1.1%, Hebrew at approximately 0.6%, Haitian at about 0.5%, Korean at 0.5% and Arabic at 0.4%,” he noted.

The sign is innocuous, merely saying that “Your health comes first, and your celebration is assured. And [the] festivals are at your service.” Smaller text at the bottom reads, ““We’re waiting for you at any of our celebrations/holidays.”

While anyone can pay for a billboard to say anything they want, it has not occurred to far larger minorities to post billboards in their native languages.