The traditionally expensive shtreimel market may be facing an unlikely new competitor: a Chinese manufacturer offering Chassidishe shtreimlach online for prices beginning at just $960, far below what many buyers are accustomed to paying in Israel and the United States, Matzav.com has learned.

For generations, shtreimlach have been associated with highly specialized craftsmen, custom fittings and prices reaching thousands — and sometimes tens of thousands — of shekels. But a listing on Alibaba is now offering what it describes as a genuine Chassidish eshtreimel directly from a manufacturer in China.

The product is being sold by Hengshui Fn Fur Trading Co., Ltd., a company based in China’s Hebei province. On Alibaba, the manufacturer is listed with a rating of 4.9 out of 5 based on 13 reviews.

The listing describes the product as a “Streimel Jewish Hasidic Hat” and references sable fur and sable tails, along with fox fur. Current prices range from $960 to $1,350, with a minimum order of two shtreimlach.

According to details of the offer that circulated online, customers can choose among four sizes based on head circumference: 54–56 centimeters, 56–58 centimeters, 58–60 centimeters and 60–62 centimeters.

Perhaps even more intriguing is that the Chinese company is not limiting itself to finished shtreimlach. Its Alibaba listings also offer raw materials used in their production, including Russian and Canadian sable tails, available at wholesale prices of several dozen dollars per piece.

The availability of those materials raises the possibility that the manufacturer has considerable familiarity with the shtreimel production process and may already have connections to businesses within the industry. There is currently no evidence, however, that the Chinese company manufactures shtreimlach for any established producers in Israel or the United States.

The appearance of a Chinese-made shtreimel available for direct purchase at a fraction of the prices commonly charged in much of the traditional market is nevertheless drawing considerable interest — and raising the question of whether established shtreimel machers have reason to be concerned.

The bigger question, however, is what buyers would actually receive for the bargain price. The quality of the fur, craftsmanship, durability, fit and ability to produce the distinctive styles favored by different Chassidishe courts cannot easily be determined from photographs and specifications on an online listing.

For now, the $960 Chinese shtreimel may be more curiosity than industry disruptor. But in a market where a traditional shtreimel can cost many times that amount, its arrival is certainly enough to get shtreimel machers — and their customers — talking.

{Matzav.com}