CUPERTINO, Calif. — Friday, August 28, 2026

Apple is raising the price of Apple TV again, taking the streaming service to nearly three times what it cost when it launched in 2019.

The monthly subscription now costs $14.99 in the United States, up $2 from $12.99. The annual plan rises from $99 to $119, a $20 increase.

Apple also raised the Apple One Individual bundle from $19.95 to $21.95 per month. That package combines Apple TV, Apple Music, Apple Arcade and 50GB of iCloud+ storage.

The Apple One Family and Premier plans remain at $27.95 and $39.95 per month, respectively. Those two packages were already increased by $2 last month when Apple raised its music-subscription prices.

The latest changes take effect immediately for new customers. Existing subscribers are expected to receive notice before the higher rate reaches their next billing cycle.

For consumers, paying for Apple TV monthly will now cost $179.88 over a full year. The $119 annual subscription saves nearly $61 compared with paying month to month, making the yearly plan considerably cheaper for customers who intend to keep the service.

Apple TV originally launched at $4.99 per month in 2019. Its price later rose to $6.99, then $9.99, $12.99 and now $14.99 as Apple expanded its original programming and live-sports offerings.

The increase adds another expense for households already juggling multiple streaming subscriptions and gives customers another reason to review whether they are paying separately for services that might cost less when bundled.

JBizNews Desk | Cupertino, California

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