TORONTO (AP) — Ontario Premier Doug Ford answered President Donald Trump’s “Lake America” decree Saturday with a billboard-sized message on the Canadian shoreline — “Lake Ontario. Now and Always” — as Canadian leaders met the move with ridicule rather than outrage.

Wearing a Team Canada soccer jersey, Ford unveiled the sign near Grimsby, Ontario, and posed for photographs. The 24-by-12-foot (7.3-by-3.6 meter) sign stands on 6-foot (1.8-meter) legs, putting its top about 18 feet (5.5 meters) above the ground — roughly two stories high. The message is repeated in French, one

The display followed Trump’s executive order directing U.S. federal agencies to call Lake Ontario “Lake America.” After months of tariffs, threats to make Canada the 51st U.S. state and personal attacks on its leaders, the reaction in Canada has mixed defiance with mockery.

Ford said Trump was trying to rename the lake because Ontario and Canada were “standing up for ourselves” and argued the name would outlast the president.

“Long after President Trump is gone, it will still be called Lake Ontario,” Ford said in a video posted on social media.

Canadians mock Trump
Manitoba Premier Wab Kinew compared Trump to an aging rock band trying to revive an old hit

“You know when a rock band is really over the hill and you see them like in a casino playing some song from like 50 years ago. I think that’s the part of Donald Trump’s presidency we’re at now, Like he thought they had a real hit, a real golden oldie, with the Gulf of Mexico,” Kinew said, referring to Trump’s executive order renaming the Gulf of Mexico the Gulf of America. “And he’s trying to bring back that, and he’s trying to play the hits for his base. But I think everybody here thinks it’s a little sad and it’s not his best work.”

The mockery was not limited to politicians. Canadian historian Robert Bothwell was even more scathing.

“The greatest country on earth takes this moron seriously?” Bothwell said.

But Bothwell said the dispute was more serious than the jokes, arguing Trump’s broader aim was “to subordinate Canada and at best make it a colony, at worst absorb it into the United States.”

Nelson Wiseman, professor emeritus at the University of Toronto, said Trump “would like Canada to act like a vassal state, but it refuses to do so. That irritates him.”

Canada and the US trade barbs over collapsed talks
The dispute comes as relations between the longtime allies worsen over trade. Negotiations collapsed last week, both governments accused the other of making late demands, and Canada announced retaliatory tariffs set to take effect next month.

Trump’s order also came amid an escalating war of words with Ford. In an interview with The Associated Press earlier this week, Ford said Ronald Reagan would be “throwing up” over Trump’s tariff policies and “disgusted with President Trump.”

Trump fired back by dismissing Ford’s comments as “bluster,” calling him Prime Minister Mark Carney’s “flunky” and mocking him as the “less charismatic, intelligent, and overall unimpressive brother” of the late Toronto Mayor Rob Ford.

Trump continued promoting the new name Saturday, reposting a meme showing Canada geese with Trump-like blond hair firing rifles as they “protected” Lake America.

Trump has repeatedly used maps to make political points. A “Gulf of America” map was displayed for a time beside the Resolute Desk in the Oval Office, and Trump has posted images depicting Canada as part of the United States or as the 51st state.

Ontario name has Indigenous origins
The name Lake Ontario comes from the Huron Indigenous people’s word “oniatarí:io,” which means “lake of shining waters.” The Canadian province of Ontario, founded in 1867, took its name from the lake.

Wendat Nation Grand Chief Pierre Picard, whose people historically lived from the St. Lawrence Valley to the Great Lakes and whose language gave Lake Ontario its name, called Trump’s move an attempt to erase Indigenous history.

“I want to tell him that it is unacceptable for us, as a nation, to have a president who can eradicate our history, our culture and our identity,” Picard said.

Canadian Prime Minister Mark Carney rejected the move, noting the lake’s Indigenous roots and that the name predates both Canadian Confederation and the U.S. Declaration of Independence. Trump cannot require Canada to adopt the new name.