U.S. homebuilders are circulating a plan that would call for the construction of nearly one million homes branded as “Trump Homes,” an initiative aimed at easing the country’s housing affordability crunch, Bloomberg News reported Tuesday.

Under the concept, builders would offer entry-level homes through a pathway-to-ownership structure, enabling private investors to provide tens of billions of dollars in capital to support the effort, according to Bloomberg News, which cited people familiar with the proposal.

News of the discussions boosted homebuilder stocks in early trading, with shares of Lennar, D.R. Horton, Pultegroup, Toll Brothers, Taylor Morrison Home, and KB Home rising between 5% and 7%.

Lennar declined to comment on the report, while the other builders mentioned and the White House did not immediately respond to requests for comment from Reuters.

The proposal is being floated as many Americans continue to struggle with high housing costs amid persistent inflation, a combination that has weighed heavily on home sales nationwide.

If the plan were carried out at the scale being discussed—roughly one million homes—it could result in more than $250 billion in new housing supply, according to Bloomberg News estimates.

Despite the potential scope, a White House official told Bloomberg News that the administration is not actively weighing the proposal at this time.

The report also noted that implementing such a program would be complex and could face hurdles in securing sufficient backing to move forward.

Last month, President Donald Trump signed an executive order aimed at limiting large institutional investors from competing with individual buyers, a move intended to improve housing affordability.

{Matzav.com}