Israel’s cost-of-living squeeze continues to hit households hard, and a new price comparison shows just how steep the gaps can be between supermarket chains—even for identical items. A recent survey aired on the consumer-affairs program Ossim Seder examined a focused basket of dairy products and uncovered a price difference of more than 25 percent between retailers.

The comparison, presented by journalist Tzvi Tessler, analyzed a standardized basket of basic dairy staples commonly found in Israeli refrigerators. The findings paint a stark picture of competition in the retail market and reveal just how much shoppers can save—or overspend—depending on where they buy.

Among large-format supermarkets typically located in industrial zones and requiring a dedicated trip, the race at the top was exceptionally tight. Osher Ad narrowly edged out rival Rami Levy by just a few shekels, with both chains significantly undercutting the rest of the field. By contrast, other retailers often marketed as “discount” options posted considerably higher prices, with a gap of nearly NIS 100 between the cheapest and most expensive stores in this category.

Dairy Basket Prices at Large Chains:

• Osher Ad – NIS 370.50

• Rami Levy – NIS 372.90

• Netto Savings – NIS 416.60

• Yesh Chesed – NIS 418.40

• Shefa Birkas Hashem – NIS 420.80

• Shuk Ha’ir – NIS 461.90

The picture changes—but not necessarily for the better—when shoppers opt for convenience and buy close to home. The data show that neighborhood shopping often comes at a premium, though there are notable exceptions. Some local groceries manage to stay competitive with the big chains, while others charge significantly more for the same products. At the bottom of the list this week was Maayan 2000, which recorded the highest price for the basket.

Dairy Basket Prices at Neighborhood and Small Stores:

• KT Market (Mishnas Yosef) – NIS 416.20

• Machsaney Hashuk Mehadrin – NIS 430.50

• Netto Savings (Neighborhood) – NIS 439.30

• Yesh Bashchuna – NIS 444.50

• Shira Market – NIS 446.70

• Good Market – NIS 451.50

• Carrefour Market (Mehadrin certifications) – NIS 453.00

• Shefa Birkas Hashem – Near Home – NIS 454.30

• Zol U’Begadol – NIS 456.40

• Maayan 2000 – NIS 464.80

What the Gaps Mean

The data reveal a striking difference of NIS 94.30—about 25.5 percent—between the cheapest basket at Osher Ad (NIS 370.50) and the most expensive at Maayan 2000 (NIS 464.80). In practical terms, a shopper who doesn’t compare prices could pay nearly NIS 100 extra for the exact same dairy items simply by choosing the wrong store. Over the course of a year, that gap can add up to thousands of shekels for an average family.

Another takeaway is that “neighborhood” does not automatically mean overpriced. The fact that KT Market’s basket (NIS 416.20) came in cheaper than some large discount chains demonstrates that reasonable prices are possible without a long drive, provided consumers stay vigilant, compare options, and shop strategically.

{Matzav.com}