After nearly nine decades of tracking presidential popularity — a run that began in the era of Franklin D. Roosevelt — Gallup is stepping away from one of its most recognizable political measurements.

The polling giant announced this week that it will no longer regularly publish approval and favorability ratings for individual political figures, marking a major shift in how one of Washington’s most closely watched data shops approaches public opinion. The change “reflects an evolution in how Gallup focuses its public research and thought leadership,” the organization said.

In a follow-up statement, a Gallup spokesperson emphasized that the company is redirecting its resources toward long-term research on social and economic conditions rather than political personalities.

“Our commitment is to long-term, methodologically sound research on issues and conditions that shape people’s lives,” the spokesperson said. “This change is part of a broader, ongoing effort to align all of Gallup’s public work with its mission.”

Gallup said it will continue producing research through projects such as the Gallup Poll Social Series, the World Poll, and its quarterly business reviews, even as it winds down its signature presidential approval tracking.

The decision comes as President Donald Trump has faced a sustained slide in Gallup’s own approval numbers, including erosion among Republicans and on policy areas that once formed the backbone of his political appeal, such as immigration.

Trump’s approval rating last December ranked among the lowest Gallup had recorded since it began presidential polling in the 1930s, placing him near the bottom of a dataset that spans nearly a century of American political history.

However, the organization denied any pressure from Trump, saying the shift was driven solely by internal priorities.

“This is a strategic shift solely based on Gallup’s research goals,” the spokesperson told The Hill.

(YWN World Headquarters – NYC)