Robert Kraft’s Blue Square Gala Raises $32 Million to Combat Antisemitism
Robert Kraft’s Blue Square Alliance Against Hate raised $32 million at its inaugural benefit gala in New York City, bringing together business leaders and philanthropists committed to combating antisemitism and other forms of hate.
The gala honored Brian Moynihan, chairman and CEO of Bank of America, for his leadership and support of the organization’s mission.
Kraft, owner of the New England Patriots, founded the organization in 2019 under the name Foundation to Combat Antisemitism. In 2023, it launched its blue square campaign, encouraging Americans to show support for Jewish communities and speak out against antisemitism.
“When there are no words, at a minimum, you can show your support with a blue square,” said Adam Katz, president of the Blue Square Alliance Against Hate, describing the campaign’s message.
The organization has promoted the campaign through television commercials, social media, billboards and partnerships with businesses and community groups. Funds raised at the gala will support its continued efforts to raise awareness and encourage people to speak up when they encounter hate.
This article was independently written by the BJL Newsroom based on reporting from Jewish Insider, eJewishPhilanthropy and the Blue Square Alliance Against Hate.