The launch event marks the beginning of preparations for the marathon, which in recent years has become one of Israel’s largest social sporting events, continuing to highlight the connection between sport, community, and the Jerusalem spirit. Various US non-profit organizations participate each year, raising large sums for their worthy causes. 

The official marathon shirt, unveiled at the launch event, was created by Jinga, an Israeli sportswear company founded in 2015  specializing in performance apparel for running, cycling, and triathlon, combining technological innovation with professional design. 

Jerusalem Mayor Moshe Lion said at the event: “The International Jerusalem ‘Winner’ Marathon is considered one of the most beautiful and challenging sporting events in the world, featuring a unique route that passes through the cultural landmarks, landscapes, and historical sites of our capital, Jerusalem. Alongside thousands of participants from Israel and around the world, it offers a community-driven sporting experience that highlights values of hope, perseverance, and the triumph of the Jerusalem spirit. I urge you all to come!”

Meir Bardugo, CEO of the TOTO Winner Organization, mentioned that the International Jerusalem ‘Winner’ Marathon and Toto have been running together for 15th consecutive years.

One of the new sponsors, Azorim Ltd., was represented by Adi Dana, CEO. Azorim, Owner and Chairman of the Board of Directors, Hershey Friedman, received a warm welcome from the Mayor. 

After the brief launch program, Friedman, originally from Canada, told BJL that he attended Ner Israel in Baltimore from 1963 to 1964.