As we head into the busy Pesach season, there’s something important our tzibur should keep in mind.

Yes, ordering online is easy. It’s quick and convenient, and often just a click away. But that convenience comes at a cost, and it’s one our local businesses are feeling more and more each year.

Many of the stores we rely on all year long, the groceries, clothing shops, Judaica stores, and small specialty retailers, depend heavily on the weeks leading up to Pesach. For some, this season can make the difference between staying afloat and falling behind.

What often goes unnoticed is the effort these businesses are putting in to serve us better. Extended hours late into the night, extra staff, expanded inventory, and the pressure of trying to meet the community’s needs, all so we can walk in and find what we’re looking for. They’re working hard to compete with the ease of online shopping, even though they don’t have the same resources.

Supporting local doesn’t always mean it’s the cheapest or most convenient option. But it does mean investing back into our own community. These are the same businesses that sponsor local causes, support mosdos, and are there when the tzibur needs them.

No one is suggesting to avoid online shopping entirely. But even making a conscious effort, choosing local when possible, splitting purchases, or thinking twice before automatically ordering online, can go a long way.

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