New Jersey Assemblyman Avi Schnall (D-Lakewood) today announced a major breakthrough for families across New Jersey who keep kosher: the state’s WIC program has approved, for the first time, a cholov yisroel infant formula for purchase through WIC benefits.

The approved formula, Baby’s Only Infant Formula, met all nutritional and regulatory requirements set by the program, including appropriate iron levels—an issue that had previously prevented other cholov yisroel formulas from qualifying.

“For years, families who rely on WIC while maintaining a commitment to cholov yisroel faced an impossible choice,” said Assemblyman Schnall. “They were forced to either compromise on their standards or shoulder an extra financial burden. This approval is a true game-changer that will take strain off so many parents.”

Assemblyman Schnall credits the achievement to a coordinated effort involving advocates and staff who worked persistently to ensure that families’ needs were addressed.

“I want to express my deep appreciation to Rabbi Shlomo Schorr, whose tireless advocacy was instrumental in pushing this forward,” Schnall said. “I am also grateful to my Chief of Staff, David Dolan, and our Director of Constituent Affairs, Mrs. Horowitz, who worked diligently behind the scenes to help make this a reality.”

“This is a major victory for families who have long struggled to uphold their kosher standards while managing the financial demands of raising an infant,” Agudath Israel NJ Director Shlomo Schorr said. “With this change, parents across New Jersey can provide for their children without added financial strain or compromising on cholov yisroel.”

With the approval, eligible families across New Jersey are now able to purchase Baby’s Only Infant Formula through their standard WIC benefits.

“This is what good government looks like,” Assemblyman Schnall added. “Listening to the needs of our communities and working collaboratively to deliver practical, meaningful solutions.”