In a striking show of support during wartime, Jensen Huang, CEO of Nvidia, has made it clear that the global tech giant is not backing away from Israel, in fact, it’s doubling down.

Speaking publicly amid the ongoing conflict, Huang delivered a very direct message: “We are 100% in Israel. We are 100% behind the families there.”

The remarks come as Nvidia continues expanding its already massive footprint in Israel, which has become a central hub in the company’s global artificial intelligence strategy. Huang says that Israel is not just another market, but at the core of Nvidia’s future growth.

In a separate statement, he went even further, “I am 100% with Israel,” signaling one of the clearest pro-Israel stances ever taken by a major global tech CEO.

Despite the ongoing war, Nvidia is pushing forward with long-term investment plans, including expanding research and development operations and building a major new campus that could house up to 10,000 employees.

Huang also spoke about the human toll of the war on Nvidia’s workforce, which includes thousands of employees and their families across the region. “They’re quite anxious… quite concerned, quite scared,” he said, adding that the company is constantly supporting its people.

At the same time, he expressed optimism about the region’s future, suggesting that the post-war Middle East could emerge more stable, making continued investment worthwhile. “If we were considering it before, then we should absolutely be considering it after.”

Israel is a key center for advanced chip development and AI infrastructure, with major technologies and systems being built by Israeli teams. Huang has repeatedly praised the workforce, saying their innovation is unmatched.

“Israel’s competitive advantage is the ability to innovate under constraint.” These are the very conditions being tested during wartime.