Doris Fisher, who founded Gap Inc. with her late husband, Donald Fisher, died at the age of 94 in San Francisco.

Almost every American household, if not every household, boasts an item or two — or many — from Gap, an iconic clothier that has influenced American fashion since its inception in 1969.

She once said that the couple opened the clothing retailer “after a frustrating shopping experience when Don couldn’t find a pair of jeans that fit.” Their first shop sold Levi’s jeans and records, but eventually grew into a massive worldwide chain that included such famous brands as Old Navy and Banana Republic.

By the time of Fisher’s death, the apparel giant was raking in a cool $15 billion per year in revenue.

As the company’s chief merchandiser, Fisher served as the creative force behind the company, shaping the “cultural tone of Gap advertising and product development, maintaining a quiet but steadfast presence in the company’s evolution and pushing the company to focus intently on the customer.”

Fisher also came up with the name, since her goal was to bridge the generation gap. In 2005, she earned the distinction of being named one of the 100 most powerful women in Forbes magazine.

Fisher was born in 1931 to Bertram Joseph Feigenbaum, a lawyer and former California state legislator, and Dorothy Feigenbaum. She graduated from Stanford University in 1953, married Donald in that same year, and bore three sons — Robert, William and John, who joined the family business and who still remain involved both in the business and in the family philanthropies.

San Francisco Mayor Daniel Lurie, who is also Jewish, paid tribute to the clothing magnate.

“Doris Fisher leaves behind a legacy of deep commitment to her family and our city,” he said. “In addition to her incredibly successful business career at Gap, she was a champion of San Francisco’s young people, supporting educational efforts across the city and providing counsel to young people early in their careers.”