Last night, TLS received this letter from a resident who moved from Eretz Yisroel to Lakewood. Following an internal discussion this morning among TLS staff, we decided to act on it and make an offer to local storeowners.

First, here’s the letter:

I recently moved from Israel to Lakewood. I have been shopping in many local stores especially often at the groceries.

What I’ve noticed was that our community is suffering tremendously and no one will admit it or speak up about it. As a father of 6 and I consider myself to be very frum, there is a major issue regarding the female cashiers in all the stores especially the groceries.

They are hiring females who just simply aren’t coming dressed enough to the job, especially in the summer. We have pure neshomos that unfortunately need to see this. (Edited). This is a real sakana for our future generations and of course the current, but we are oiver a major aveira every time we are going to buy simple peppers.

I would like to hear what your opinions are but I think a simple eitza is that we before hiring these employees they should be told that in our place we have a uniform that must be worn during work.

Thank you!

After discussing this issue, TLS has decided to make the following offer – available to all local shops: If you introduce a mandatory Tznius uniform for all employees (see pictured sample), we will offer you a free shoutout on our platforms, plus a free ad. This will ensure thousands of local residents know your place took a stand to enhance the Kedusha of our town.

UPDATE: CHECK IT OUT: Moments after publishing, TLS received this from a local eatery. They do not want us announcing their name yet until the uniforms are in. Once they’re in, TLS will be publishing a picture of them.

Who is next?!

UPDATE: Any uniform companies reading this who would like to offer a significant discount for TLS reader shop-owners, will be given free ads as well! Reach out to [email protected] to take us up on the offer.

UPDATE: Several shop-owners already reached out to TLS that they’d like to implement this, but they need a manufacturer who can offer this – both for men and women. If anyone has ideas, please share!

UPDATE: Some store-owners reached out to TLS that they’d like to make the change, but are concerned that perhaps it’s a legal issue if men and women need to wear different types of Tznius clothing.

However, TLS spoke with an attorney today who stated that case law shows that a company may implement a uniform – and that there can be variations of the design for the men and women. There is no issue of discrimination in this instance.

Additionally, multiple companies have reached out to TLS to offer their apparel products at a discounted rate (one even offering to sponsor!) to all stores who would like to make the change. We are working on obtaining pictures or concept design concepts to share with our readers once we receive them.

All involved will IY”H be receiving FREE advertising on our platforms!

Thank you to all who reached out to offer their help with bringing up the level of Kedusha in our local towns!