Travelodge has launched an investigation after two Jewish guests staying at one of its London hotels discovered a “Free Palestine” message displayed on their room televisions upon arrival.

The incident took place at the hotel’s Manor House branch in north London on Wednesday afternoon, where the guests said the message appeared on TVs in both of their rooms.

The welcome message system is believed to be controlled by hotel staff and can be personalised by employees.

One of the guests said they arrived at around 4:30 p.m. and felt an employee at the front desk was unwilling to engage with them.

He said he was “met with a negative attitude at the front desk as an employee did not wish to serve him or look his way”.

After receiving their room keys, the guests went to their separate rooms. When one guest switched on the television, he saw the message displayed on the screen.

He then contacted his friend to check whether it was an issue affecting only his room and discovered the same message appeared there as well.

Travelodge said it was “urgently investigating” the incident and had reported it to police, adding: “Travelodge takes allegations of antisemitism extremely seriously.”

The hotel is reportedly a location frequently used by members of the north London Jewish community and their visiting family members.

Jewish volunteer patrol group Shomrim shared footage of the message and said: “This behaviour bears all the hallmarks of targeted antisemitism.”

A spokesperson for Campaign Against Antisemitism called for the staff member responsible to be dismissed.

They said: “Are Jews no longer allowed to book a hotel room without being accosted by pro-Palestine fanaticism? Greeting Jews with a ‘Free Palestine’ message is not moral activism; it’s targeted discrimination from those obsessed with the world’s only Jewish state.

“When this is what happens to identifiably Jewish people in Britain, is it any wonder that 59 percent of British Jews try not to show visible signs of their Jewishness due to concerns relating to antisemitism, according to our polling?

“Travelodge must investigate this at once and ensure that whoever was responsible is fired.”

Travelodge CEO Jo Boydell said the company was treating the matter with “the utmost seriousness.”

“We are taking the report of an antisemitic message that appeared on the TV screen in a room in one of our hotels yesterday afternoon with the utmost seriousness.

“We were made aware of this late yesterday and launched an immediate investigation to understand how something like this could have happened. We are urgently investigating to get to the bottom of this as quickly as possible and have reported this matter to the Police.

“There is no place in society for antisemitism and we will not tolerate this in our hotels or in our wider business.

“In the meantime, we have now spoken with the customer in question and apologised unreservedly, and further apologise for any distress or concern caused to the wider Jewish Community.”

The incident comes as Britain’s Jewish community has faced a precipitous rise in antisemitism.

London areas with significant Jewish populations have experienced several alleged arson incidents, including attacks targeting shuls.

In March, four ambulances belonging to Hatzolah were set on fire in Golders Green.

The following month, two Jewish men were stabbed in a terror attack in Golders Green. The alleged attacker is also accused of attempting to murder a non-Jewish friend earlier that day.