
SAFETY ALERT: Up & Up Baby Wipes Recalled Nationwide Over Possible Serious Infections
Target is voluntarily recalling two of its Up & Up store-brand baby wipes products sold nationwide after federal testing found bacteria that can cause serious infections.
The recall covers Up & Up Fragrance Free Baby Wipes and Up & Up Fresh Cucumber Scented Baby Wipes. FDA testing identified the presence of Burkholderia cepacia complex and Burkholderia gladioli in product samples after customers reported discoloration on the wipes.
According to the FDA notice, use of products contaminated with the bacteria may result in serious and life-threatening infections. The agency said the wipes are predominantly used on newborns, infants, and young children, who are particularly vulnerable to opportunistic infection due to their immature immune systems.
In healthy people, the FDA said, use of the product on skin with minor lesions is more likely to result in a local infection. In immunocompromised individuals, newborns, infants and young children, the infection is more likely to spread into the bloodstream, potentially leading to life-threatening sepsis or pneumonia.
The CDC says Burkholderia cepacia complex is a group of bacteria that can cause infections and can be resistant to antibiotics, making them difficult to treat. The bacteria thrive in damp environments such as water sources and moist products.
The recalled wipes were sold at Target stores nationwide and online at Target.com.
Target said it and the manufacturer have received a number of consumer complaints and adverse event reports alleging product discoloration and symptoms such as skin irritation, eye irritation, and infections potentially associated with the use of the product. The company said those reports remain under investigation.
The Up & Up Fragrance Free Baby Wipes were sold in 20, 72, 216, 800 and 1,200 count packages. Those wipes carry a manufacturing date code of November 7, 2025 (071125X/XX) to May 5, 2026 (050526X/XXX) and expiration dates between May 10, 2028 (100528) through November 5, 2028 (051128).
The Up & Up Fresh Cucumber Scented Baby Wipes were sold in 72, 216 and 800 count packages. Those wipes carry a manufacturing code of December 29, 2025 (291225X/XX) to December 30, 2025 (301225X/XX) and expiration dates between June 29, 2028 (290628) through June 30, 2028 (300628).
The company is urging customers to act. Consumers should immediately stop using the recalled products and return them to any Target store for a full refund. Customers can contact Target Guest Relations at 1-800-440-0680 from 7 a.m. to 10 p.m. CT daily for more information.