Oscar-winning actress Gwyneth Paltrow, whose late father was Jewish, made a huge splash, for both good and ill, by appearing in an ad for a luxury apartment building project in Herzliya, Israel.

The ad shows Paltrow waking up in her New York apartment complaining how hard it is to get up in the morning. “Even my coffee needs a coffee,” she complains. But she says that once she gets to the park for her morning run, “pure energy takes over.”

After emerging from her building, she gets into a taxi and tells the driver, “51 Park.”

“New York?” the driver asks.

“No,” says Paltrow, smiling. “Herzliya, Israel.”

Israel haters slammed Paltrow for filming an ad for a housing project in Israel amid the ongoing crisis in Gaza.

“Gwyneth Paltrow promotes $10m. penthouses in Herzliya while Gaza burns and Lebanon bleeds,” a poster on X fumed.

“Something deeply unspeakably sinister about this thin, wealthy, white woman looking for any possible opportunity to collaborate with a state committing genocide across at least two states,” wrote another X user.

Although Paltrow did not post the ad, her Instagram posts drew comments that emphasized these points and called her “genocide queen.”

Supporters of Israel, on the other hand, praised her, telling her that she’s on “the right side of history.”

Paltrow had expressed support for the Israeli hostages held by Hamas and has often spoken about her love for Israel. While raised in an interfaith family that celebrated the traditions of both Judaism and Catholicism, she said she had always felt pulled to her Jewish roots, raising her children with Jewish traditions. She formalized that connection years ago by announcing that she was in the process of converting to Judaism, though her current religious status is unknown.