BROOKLYN, N.Y. (June 29, 2026) — A vehicle displaying a New Jersey personalized license plate reading “RVR2SEA” was seen Sunday on the Brooklyn-Queens Expressway, prompting calls for state officials to review whether the plate complies with New Jersey’s personalized license plate standards.

The sequence has drawn attention because it clearly references the phrase “From the River to the Sea,” a slogan that wishes to wipe Israel and its inhabitants off the face of the earth.

The New Jersey Motor Vehicle Commission states that personalized license plates may not contain offensive or objectionable combinations of letters or numbers. The agency has the authority to deny or revoke vanity plates that are determined to violate its guidelines.

The appearance of the plate has sparked renewed discussion over how state agencies evaluate personalized license plate requests and whether certain combinations should be permitted when they are associated with controversial political or ideological messages.

It was not immediately known whether the plate had previously been reviewed by the New Jersey MVC or whether any complaint had been submitted regarding its approval. The agency has not publicly commented on the specific plate.