A Muslim-led coalition in New York is launching a new anti-BDS campaign aimed at turning support for Israel into direct investment, pushing back against Mayor Zohran Mamdani’s anti-Zionist politics with a sharply different message: build bridges, don’t boycott them.

The new Unbreakable Bond Coalition says it wants to mobilize 500,000 supporters to contribute at least $1 each, with the money invested in Israeli treasury bonds. The campaign is being organized by Muslim and interfaith groups including AMMWEC, the Muslim Women Speakers Bureau, Global Youth Unity Project, Abraham PRC and Muslims Israel Dialogue. The coalition says the proceeds from the investment will support coexistence and anti-hate organizations, including Sharaka, the Jerusalem Interfaith Center, the Combat Antisemitism Movement and Debate for Peace.

The campaign’s argument is simple and politically explosive, BDS does not just target Israel. It also hurts Arab Israelis and Palestinians who work with Israeli companies, rely on Israeli business ties and benefit from the very economic cooperation boycott activists want to destroy. The coalition said Israelis and Palestinians are “deeply connected economically,” warning that broad boycotts can damage the same communities BDS claims to defend.

The move comes as Mamdani’s rise has turned Israel into one of New York’s sharpest political fault lines. Mamdani has supported BDS and opposed city investment in Israel Bonds, while pro-Israel leaders have argued that Israeli bonds have been a reliable investment and a public stand against economic warfare targeting the Jewish state.

Sheikh Musa Drammeh, a pro-Israel Muslim activist in New York, said the campaign was created in response to Mamdani and the normalization of anti-Israel politics. His message is blunt, there is a growing Muslim community that rejects anti-Zionism and refuses to let BDS define Muslim-Jewish relations in America.

Instead of divestment, the coalition is choosing investment. Instead of isolation, partnership. And in the city with America’s largest Jewish community and a massive Muslim population, that is not just symbolism. It is a direct challenge to the lie that Muslims and Jews must be enemies.