Is It Really Possible To Reinvent Water?
How a new innovation is quickly transforming our hydration reality.
It’s 2025, and you’d think that the Jewish home already has all the innovations you need to make life easier… But then along comes an Israeli tech invention to prove us all wrong. And they’re 100% right.
Before we get down to this new and most fascinating development, please allow me to take a sneak peek into your current reality, and partake in some familiar real-life scenarios:
Scene One: It’s Erev Shabbos, a few minutes before the zman:
You’re frantically unplugging your electric kettle, hauling out your clunky Shabbos urn, trying to fill the heavy appliance with sink water at an angle - because they never fit inside the basin - all the while desperately calculating the time, hoping it will be boiling by the time Shabbos arrives…
Well, that’s just how it is, right? Wrong. Not anymore. But let’s continue on to the next one…
Scene Two: It’s boiling hot outside, and everyone’s red-faced and thirsty:
There’s a cold bottle of water in the fridge with- oh! only two inches of water left! There are more bottles downstairs - where you’ve put them because of typical storage constraints - but they’re lukewarm and too heavy to schlep up and you wonder how taking a drink has become so very difficult…
Because it- because it what? Because it always was like this?! That sad excuse is fast running out. There are better ways nowadays.
Now let’s imagine a scene straight out of a Jewish sci-fi thriller:
There’s a cool modern machine on your countertop, neatly tucked in under your cabinets, with fancy spouts delivering refreshingly-cold water at any time of the day. You want it colder? Just adjust the temperature on the glowing touchscreen. Hot water for the baby bottle? Just press the hot water tab. How about scalding hot water for your morning brew? Done, at the exact degree you want it.
Wait - what about Shabbos and Yom Tov prep? Ha, these days are long over. This machine is Halachically-approved for Shabbos use by the OU and CRC. And guess what? No more needing to remember to flip a switch either - it has a built-in zmanim calendar that automatically turns on an hour before Shabbos and Yom Tov - at least until Year 2054.
It sounds unbelievable, but the majority of households in Israel are already living this Jewish fantasy-come-true. Welcome to the future of water, and meet its thirst-quenching Halachic-approved hydrator and hero:
The Noam water machine.
It’s the ingenious Israeli-invented antidote to all of our drinking stresses. Say goodbye to shopping and schlepping bottles, filling and setting up urns, waiting for water to boil or ice cubes to freeze - and it is 100% permissible for Shabbos and Yom Tov use by the leading rabbinical authorities.
I’ve heard about this from many who have visited, lived and learned in Israel, and knew I had to get the full scoop on this amazing, and yes - innovative, Noam water machine.
Here’s how my phone call with Chaim, the friendly Noam representative, went:
Hi, this is so incredible! Can you tell us about the Noam innovation?
Noam: Sure! Noam has taken the water machine concept to a whole new level with their award-winning design and easy-to-use touchscreen display - but most importantly, with their innovative automatic Shabbos setting with its built-in zmanim calendar.
So only Noam has an automatic Shabbos setting?
Noam: Correct. Others have traditional Shabbos switches that need remembering and manual setting. Noam’s unique system turns on an hour before the Shabbos and Yom Tov zman, eliminating error and chillul Shabbos.
Wow! Is the water limited on Shabbos and Yom Tov?
Noam: So the special Shabbos hot water reserve holds a nice 5.5 quarts, which makes for 20-30 cups of coffee, tea or baby bottles, depending on the sizes used. Cold water is unlimited.
Sounds great! What about taste?
Noam: That can depend on the regional water quality, but our machines have a powerful double-filtration system that removes sand, silt, mechanical rust, chlorine, water odors and aftertastes from all water and provides refreshing hydration at all times.
How long do these filters last?
Noam: They last up to a year, and we have our licensed reps come down to personally replace each new filter.
Nice! Do they also come down for installation?
Noam: Of course. We'll come down to personally install it for you and show you all the machine's settings. It's an easy process and takes less than 30 minutes from beginning to end.
May I ask what made Noam come to American shores?
Noam: Is that even a question? We came because we were asked to! We spent the entire summer season installing many of our machines upstate, and we’re now busy filling orders for offices and homes across New York and New Jersey.
I’m honestly very impressed. Is there anything else I should know?
Noam: Yes, that all our machines come with a full-year warranty, and that anyone can always reach us with any of their own questions by phone at 347-503-3082 or by email at [email protected]. We’ll be glad to help set them up for an easy, stress-free hydration future.
Wow, yes - will do! And I’ll definitely drink to that reality! Thanks!
______________________
I then spent a full half an hour browsing their website (noamwater.com) where the sizes, specs and products are shown. Can you guess what’s on the way to my home? This is a true watershed moment for me!
Based on users’ experience and reviews, good times are coming for all of us. Yes, the Jewish home life can be demanding at times, but it’s thanks to innovators like Noam that even everyday tasks can now become enjoyable and refreshingly simple.
Shabbos Sidebar:
Using the Noam water machine on Shabbos:
The leading Halachic authorities, including the OU and CRC, have given their express approval for its Shabbos and Yom Tov use.
Its reservoir remains sealed from when the Shabbos setting is turned on, maintaining your custom-set temperature and holding up to 5.5 quarts of hot water, which is enough for over twenty 8 oz. cups and baby bottles. Cold water is unlimited.
All Noam machines have their breakthrough automatic Shabbos setting, which has a built-in Jewish calendar and turns on an hour before the zman to eliminate error and chillul Shabbos.
Below is a list of Admorim and Rabbanim who have personally approved its use, with many asking for it to be installed into their own homes.
הרב הגאון יעקב אפרים פורשהיימר שליט״א-פוסק בישיבת בית מדרש גבוה לייקווד
הגאון הגדול הרב יחיאל מיכל שטיינמעץ דומ"ץ סקווירא
הרה"ג ישראל דערבארמדיגער דומ"ץ בויאן מאנסי
הרה"ג שלמה לייזער דומ"ץ צאנז ב"פ
הגה"צ אב"ד וואלקאן שליט"א
הרה"ג שלמה אפפעל דומ"ץ סוואליווע
הגאון הגדול אב"ד טענקא שליט"א
הגאון הצדיק אבד"ק באבוב-45 שליט"א