NEW YORK — A group combating antisemitism is running rooftop ads on 4,000 New York City yellow cabs, taking a swipe at Mayor Zohran Mamdani’s plan to eliminate bus fares. The pink-and-white digital ads read, “Not gonna hide my Jewish star for a free bus ride,” and will run through March 10 along Manhattan’s East and West Sides, the NY Post reported.

The campaign, launched by the group JewBelong, also includes a large billboard in the Bronx. Founder Archie Gottesman said the ads highlight the rising threat of antisemitism, noting NYPD data showing a 182% jump in anti-Jewish hate crimes in January compared with last year.

Mamdani has vowed to fight antisemitism, but the group criticized his support for the BDS movement and his statements on Israel. The New York City Human Rights Commission condemned antisemitism in a separate statement, affirming support for the city’s Jewish community and funding local anti-hate initiatives.