As Yud Aleph Nissan—the Rebbe’s 124th birthday—approached, a powerful, united effort took shape across New York City. More than a peulah, it was a collective expression of our mission to bring the Rebbe’s vision into the streets and into everyday awareness.
For the first time, a coordinated media campaign blanketed Manhattan—60 LinkNYC screens, 120 taxi tops, and prominent billboards—all carrying one clear message: the world has a purpose, each of us has a role, and one more act of goodness and kindness can bring redemption closer.
Our goal is simple but far-reaching—that people in Manhattan, and ultimately everywhere, should be familiar with Moshiach and the Rebbe’s vision as something real and relevant to daily life.
By bringing this message into public space, we are making awareness natural and accessible, while emphasizing a clear call to action: to add in goodness and kindness in real, practical ways.
Manhattan was chosen intentionally—what becomes familiar here can spread everywhere. And this is just the beginning. We are working to expand this awareness further, until the message reaches people across the world.
As we mark Yud Aleph Nissan, we are not only celebrating—we are continuing—taking the Rebbe’s message and placing it directly into the world.
A city illuminated is only the start. From here, the light spreads.
The campaign is still live, with digital ads running for the next few days and billboards remaining up for the coming weeks, continuing to reach millions. To partner in this effort and help expand the impact, visit: charidy.com/millionsreached.
