Amazon MGM Studios is in preliminary discussions about rebooting President Donald Trump’s iconic reality show The Apprentice, with Donald Trump Jr. emerging as a potential host, according to people familiar with the talks.

The conversations began around the time Trump took office for his second term, The Wall Street Journal reported. However, Amazon has not yet contacted the Trump family, and a company spokesperson confirmed that no host has been officially selected and the show is not currently in active development.

The reported move comes as Amazon MGM Studios continues its aggressive push into Trump-aligned entertainment. The studio is already behind a $75 million documentary on First Lady Melania Trump directed by Brett Ratner, which generated significant box office success but also drew scrutiny from Democratic lawmakers and Hollywood figures questioning Amazon’s motivations.

“If there’s nothing corrupt about this deal and the bidding process was truly ‘competitive,’ why won’t Amazon explain why it reportedly paid three times as much as the next highest bidder?” Senator Elizabeth Warren (D-MA) said of the Melania project, suggesting the massive investment amounted to “bribery in plain sight.”

Amazon MGM acquired the rights to The Apprentice’s fourteen seasons when it purchased MGM in 2022 and began streaming the original episodes last year, reportedly after Trump’s 2024 election victory.

“Since our acquisition of MGM, we have had preliminary internal discussions about what’s next for ‘The Apprentice’ as a property,” an Amazon spokesman said, emphasizing the reboot is not currently being developed.

(YWN World Headquarters – NYC)