The Trump family has earned at least $2.3 billion from a series of cryptocurrency ventures since President Donald Trump returned to the White House, while investors who bought into those projects collectively lost roughly the same amount, according to a Reuters investigation published Tuesday, June 9, 2026.

The report, based on blockchain records, corporate filings, public disclosures, and interviews with investors and industry experts, paints a picture of a highly profitable business model for the project’s promoters — even as many investors suffered steep losses.

The Numbers Behind the Report

Reuters found that four Trump-linked crypto ventures generated at least $2.3 billion for entities connected to the Trump family.

At the same time, more than one million investors collectively lost approximately $2.3 billion as the value of the assets declined.

According to the investigation, the Trump family’s role largely involved licensing its name and promoting the projects through public appearances, interviews, and social media rather than investing substantial amounts of its own capital.

Industry experts interviewed by Reuters said the ventures required relatively modest startup costs compared with the revenue they ultimately generated.

That meant the overwhelming majority of profits came from licensing fees, token sales, and revenue-sharing arrangements rather than from direct investment risk.

As Donald Trump himself told Reuters in a 2016 interview regarding licensing deals: “The licensing deals are the best of all deals because there’s no risk.”

The Four Crypto Ventures

The Reuters investigation focused on four Trump-affiliated crypto businesses:

• World Liberty Financial
• $TRUMP meme coin
• AI Financial Corp. (formerly ALT5 Sigma)
• American Bitcoin

The largest source of revenue was reportedly World Liberty Financial, a cryptocurrency venture co-founded by Eric Trump and Donald Trump Jr.

According to Reuters, more than $1.4 billion flowed to Trump-controlled entities through governance-token sales and revenue-sharing arrangements.

The report states that investors who purchased those tokens later suffered losses estimated at approximately $674 million as the token’s value fell roughly 87% from its September 2025 peak.

The Meme Coin Boom and Bust

The investigation also highlighted the performance of the $TRUMP meme coin, one of the most recognizable politically branded cryptocurrencies.

Reuters estimates the project generated approximately $616 million for Trump-affiliated entities.

Investors, meanwhile, lost more than $700 million as the token’s value declined sharply.

According to the report, the coin has fallen approximately 97% from its all-time high, underscoring the extreme volatility that has become common among celebrity- and politically branded digital assets.

Other Trump-linked crypto-related stocks experienced similar declines.

Shares of ALT5 Sigma, now known as AI Financial Corp., reportedly fell from more than $9 per share to roughly 75 cents by April 2026.

Why Wall Street Is Paying Attention

Beyond the political implications, the findings highlight a growing trend in the digital-asset market.

Celebrity-backed and politically branded cryptocurrencies have become increasingly popular among retail investors, often generating large amounts of money for founders and promoters before prices experience dramatic declines.

The Reuters analysis raises broader questions about whether investors fully understand the risks associated with these products and whether existing disclosure standards adequately protect consumers.

The investigation also arrives as regulators continue debating how digital assets should be governed and marketed.

Ethics Questions Emerge

Reuters reported that eight government ethics experts described the arrangements as presenting potential conflicts of interest because they involve businesses linked to a sitting president.

Critics argue that political influence and financial interests can become intertwined when public officials or their families profit from ventures tied to public visibility.

Supporters counter that the projects are private-sector businesses operating under existing laws and disclosure requirements.

The White House Response

The White House strongly disputed suggestions of wrongdoing.

White House spokesperson Anna Kelly told Reuters that President Trump’s actions and policies are made in the best interests of the American people and that neither the president nor his family has engaged in conflicts of interest.

Eric Trump and Donald Trump Jr. did not respond to Reuters’ requests for comment cited in the report.

The Trump family has previously defended its cryptocurrency ventures as lawful business activities that have been properly disclosed.

The Bottom Line

Regardless of political views, the Reuters investigation highlights a basic investment lesson.

The creators, promoters, and licensors of many crypto projects often earn money from fees, token sales, and branding agreements before investors ever see a return.

Investors, meanwhile, assume most of the market risk.

In the case of the Trump-linked ventures reviewed by Reuters, the promoters reportedly earned billions while investors absorbed comparable losses.

For retail investors, it serves as a reminder that a famous name may attract attention—but it does not guarantee long-term value.

JBizNews Desk — Markets & Cryptocurrency

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