Apple is expected to hold its annual iPhone launch event on either September 8 or 9, according to a report by Mark Gurman. The event is expected to introduce the new iPhone 18 Pro and iPhone 18 Pro Max, along with a new premium model currently referred to as the iPhone Ultra, which is widely expected to be Apple’s first foldable iPhone.

The report says Apple plans to split the iPhone 18 lineup across two launch events. While the Pro models and foldable device are expected to debut in September, the standard iPhone 18 and second-generation iPhone Air are reportedly being pushed back until spring 2027. The move would spread Apple’s major hardware releases throughout the year instead of unveiling every model at once.

Pricing is also expected to be a major focus. Analysts believe the iPhone 18 Pro models could cost about $200 more than the current generation due to rising memory and storage chip costs. The foldable iPhone is expected to carry an even higher price tag because of its folding display and more expensive manufacturing process.

The iPhone 18 Pro is rumored to feature a new 2-nanometer processor, a smaller Dynamic Island, a variable-aperture camera, and improved battery life. Apple has not officially confirmed the event date, product lineup, or pricing. If the reports prove accurate, this could be one of the company’s biggest iPhone launches in years.

(YWN World Headquarters – NYC)