By COLlive reporter
Summer visitors to the Catskills can now enjoy a familiar taste of Crown Heights, as Prime Avenue has opened a seasonal location in Monticello, bringing its popular menu of Chinese, Israeli, and American cuisine to the area’s summer community.
Owned by Yossi Gershovitz, the same entrepreneur behind Prime Avenue and Bread and Dairy in Crown Heights, the new restaurant is operating under the same management team led by Avremi Scheinfeld, giving many longtime customers a familiar experience. Prime Avenue first opened on Kingston Avenue in 2011, offering both Chinese and Israeli-style menus under one roof.
The spacious Monticello location seats nearly 300 guests, making it one of the larger kosher dining options in the Catskills. Designed with families in mind, the restaurant offers a relaxed atmosphere and will remain open through Labor Day.
The menu mirrors the Crown Heights location, featuring Chinese favorites alongside grilled Israeli specialties and classic American fare. Among the most popular items this summer are the restaurant’s burgers, appetizers, and its signature fresh Chinese dishes, led by the well-known sesame chicken.
In addition to serving daily diners, Prime Avenue is also catering events throughout the Catskills during the busy summer season.
To accommodate the area’s diverse kosher community, the restaurant operates under the supervision of Tarnapol/Babad. For customers requesting Lubavitch shechita, select burgers, chicken sandwiches, and other menu items are available upon request through the restaurant. All salad greens are pre-checked by Bodek or other certified checking companies.
Customers can order directly through the restaurant’s Catskills website or via Uber Eats, making the menu accessible throughout the surrounding bungalow colonies and vacation communities.
With familiar staff, an expanded dining space, and the same menu that has made Prime Avenue a Kingston Avenue favorite for years, the seasonal Monticello location aims to provide summer visitors with a taste of home throughout the Catskills season.
Prime Avenue
Located in the Mountains Square Mall
321 E Broadway, Monticello
Hours daily 12pm-1am
Thursday and Sunday 12pm-2am
Friday 12-5
M Shabbos 10-2
